The interpretations of the sentiment of the page. This is very important because as a study conducted by IAS reveals of consumers agree that the sentiment of the content influences their perception towards the brands that advertise on the page. The advantages of Contextual Targeting But what are the advantages of relying on contextual targeting to find the right matching between user and advert More and more Internet users want a cookiefree Web because they are extremely concerned about their online privacy. Contextual targeting not requiring cookies still allows you to reach the right users without invading their privacy.
It provides a more personalized and memorable experience for users than random ads because it allows you to serve relevant content. In fact a survey conducted by IAS revealed that for eight out of ten consumers ads in appropriate contexts are more memorable. While audience and behavioral Brazil Telegram Number Data targeting involve investments in data management monitoring and storage contextual targeting focuses on realtime pagelevel data making it easier to implement. It allows for greater creativity in ads because they are based on a topic and context. You can then deviate from the data for a more creative approach to the ad.
A survey conducted by IAS has in fact revealed how consumers perception of a brand is influenced by the contents adjacent of the page. Contextual Targeting is therefore an aid for both Brand Safety and Brand Reputation because it allows you to exercise control over the topic of the ad and on which type of site it will be positioned. The future of Contextual Targeting in Programmatic Advertising Keeping up with the dynamism of the online advertising industry is not easy. When a targeting method is discontinued as in the case of thirdparty cookies or there are new methods and processes it is not always easy to have all the knowledge necessary to develop.
發表於 2024-3-13 11:40:49
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