We quickly believed in this project

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As a result, Google is pressuring agencies to improve the optimization scores of all client accounts. As an institution, optimization scores are now integrated into our performance goals. You should be aware of this. It’s no secret that your agency should know the agency’s perspective upfront. From our perspective as an agency, we always strive to balance the benefits of a high optimization score with the benefits of high profitability. This year, we got to review recommendations across all accounts and selectively apply recommendations to maintain or improve your campaign profitability.
  
An uncritical institution will blindly adopt these suggestions, thinking it is the easiest and fastest thing to do. A discerning agency understands your business goals and only applies recommendations when relevant. We do have the right to say no to Google when we recommend a strategy that doesn't work for our clients. But photo retouching reviewing how optimized your campaigns are and making recommendations becomes part of the monthly management process. If you manage your own ads, we encourage you to review these recommendations each month, even if you choose not to apply them. Automatically apply ad suggestions.



If you leave your account running without restrictions, it will start writing ads for you. These are called "ad recommendations" and are automatically applied after 10 days unless you tell them not to. It's extremely rare for an automatically applied ad extension to outperform an ad you created yourself. You know your audience, your market, and the questions your customers typically ask. Google knows nothing about this. Google may be better at bid management than you, but you're better at ad creation than Google. We are not entirely opposed to advertising advice. Be sure to test them.