Will have a positive impact on society

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power brand recognizable by its name and logo instantly. LEGO’s ‘Let’s Get the World Ready for Girls’ campaign aimed to fight against gender stereotypes to celebrate girls who rebuild the world. The brand partnered with The Geena Davis Institute to research gender norms and play and found that ‘girls feel less restrained by and are less supportive of typical gender biases than boys when it comes to creative play.’ The campaign was shared across social media platforms to share and amplify the message. 5. Use your social media reach for good If there’s a cause your brand believes in, don’t be shy about it. Authenticity is crucial in today’s world and even more so on social media. Use your networks to start a discussion about an issue that’s close to your





brand’s heart. Pledge support for a campaign that  and urge your followers to do the same. Every little bit helps, especially when it comes to charity sector campaigns and donations that can make a huge difference. Check out 16 brands doing Japan WhatsApp Number List  corporate social responsibility successfully to get an idea of what works. Why Choose DMI? When should you take a stand on social issues? Taking a stand on social issues can have great benefits for your brand. But beware: the social issue you advocate must be something your brand genuinely cares about. Transparency and trust are paramount to customers - 60% turn to brands they believe in. So if it turns out your stance was only to gain followers, you run the risk of damaging your





reputation and bottom line. Just think Pepsi and Kendall Jenner! Choosing the right issues is crucial to your success. Here are a few things to consider before clicking ‘post’ on your social feed: 1. Make sure you have a link to the cause If your company is resource-intensive or you’re working to reduce waste, then sustainability could be the message you want to convey. Donations are top of the list for how customers feel brands can make a difference, so think about a cause you can back on a local or global scale. How Brands Can Take on Social Issues on Social Media For example, Who Gives a Crap is an Australian brand that produces environmentally-friendly toilet paper that’s “good for your bum and great for the world”. Their mission is to “donate half of