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A demographics. Use this option if possible. If not, you need to click on “Saved Audiences”. pasted image “Saved Audiences” are broader and less precise. In this case you try to expand your reach as much as possible. The users reached can then be introduced further into the sales funnel. If you click on “Saved Audiences”, this window opens: pasted image Now you have to provide information to narrow down your target group. First give the new target group a name, “Consciousness”. Next, enter the demographics of your ideal customer. pasted image Provide information about the gender, age, of your ideal customer. The target group is still very broad and general. In the next step, you can include or exclude certain areas.
Interest to further narrow down your target group. pasted image In this step, select interests and hobbies that match your product or service. If you offer search engine optimization, you should include SEO as an interest. pasted image If you sell a philippines photo editor keyword research program, you can add keyword research as an interest. pasted image But you can also exclude certain interests. This step helps us to specifically exclude users who would not buy our product. Let's just assume that Fortune companies aren't your typical customers. Maybe your product isn’t designed for these companies. In this case, you should exclude.
Companies from your target group so that you don't lose money by still serving advertising to these companies. pasted image After this step, your target group should be around , to , users. pasted image This is the ideal size because we want to appeal to as many users as possible in this phase without spending too much money. The first target group is now completely set up. Next, we take care of the users in the consideration phase. Target group for the consideration phase Users in the consideration phase consider your product and compare different products with each other. They search specifically for providers.
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發表於 2023-12-28 15:13:38
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