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managing security issues. But in recent years, by great economic volatility as by rapid technologicaldevelopments, particularly advances in artificial intelligence, priorities havechanged. Half of IT executives surveyed say they are being asked to do morewith fewer resources. While digital transformation and systems integration area constant, customer and employee experience, AI and data security are at theheart of IT leaders' concerns. Strong competition, rising customer expectationsand new AI tools are all contributing to this shift in priorities, according toa global survey of 1,200 IT executives. We published the results of this surveyin a report detailing three priority areas for IT leaders, along with strategic

recommendations on how to implement these changes to stayahead of the curve. 1. Invest in CX Chinese Malaysia Phone Number List and EX for better results IT leaders havelong noted the correlation between the quality of the employee experience andthe quality of the customer experience, and vice versa. High employeesatisfaction and retention translates into a more positive and consistentexperience for customers. Our study shows that the vast majority of IT leadersconsider CX and EX to be a top priority, with 70% saying they feel strongpressure within their organization for IT decisions to improve the customerexperience. . In order to promote a better customer experience, companies mustinvest in tools that are secure, up-to-date and offer a good level ofpersonalization, while

ensuring cohesion within their organization. As this reportshows, many IT executives believe their current CX provider could do more toaddress issues like data security and privacy. It is therefore essential toinvest in tools that enable comprehensive compliance across different privacyframeworks. 2. Continuously evaluate data protection and security strategy Dataprotection and security are top of mind for IT leaders: 87% of respondents saythese issues have become a priority over the past three years. There areseveral reasons for businesses to reevaluate their data protection and securitystrategy, including increased risks of attacks, growing consumer demands, andthe scope of data privacy regulation. Businesses need to invest more inlong-term data