The opinions of content marketing

Joyuseoto5

About James Agate I am ’s founders, we provide authentic, relevant, and effective link building services to clients around the world. For more link building tips, check out the Beginner’s Guide to Link Building: Read Next Is your content strategy guided by audience intent (or just keywords)?  authors are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the opinions of others. I often see the following content strategies.

See what people are searching for (keyword research). Create landing pages for as many keywords moible number data as possible. Writing tons of (often pointless) keyword-optimized content. This is a classic old-school tactic, but what about audience (visitor) intent? Pay a lot of attention to optimizing your landing pages (as you should). An optimized landing page has targeted topics and keywords, a landing page title, a concise, compelling meta description, intuitive layout and navigation, loads quickly, looks stunning, and is most likely to be featured above the fold Call to action.



Content, on the other hand, is more than just an optimized landing page. Content has a purpose. Content can give a company an edge over its competitors. Content is a means of communicating and building relationships with your audience. What is audience intent? The core audience you are trying to attract needs something. Maybe they’re researching the best hiking holidays around the world. Maybe they want to know where to go hiking in Utah.